NATIVE ADVERTISING AS ELEMENT OF ADVERTISING CAMPAIGN
نویسندگان
چکیده
منابع مشابه
Campaign Advertising and Voter Welfare
This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modeled as a signalling game with three classes of players: many voters, two candidates, and one interest group. The group has non-verifiable insider information on the candidates’ quality and, on the basis of this information, offers a contribution to each candidate in...
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ژورنال
عنوان ژورنال: Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences)
سال: 2019
ISSN: 2519-4461
DOI: 10.20998/2519-4461.2019.23.28